Chivas Brothers is one of the most historic and important names in Scotch Whiskey, inextricably linked to the prestigious range of Whiskey Chivas Regal, which has become a legend. Its history dates back to 1801, when brothers James and John Chivas opened a prestigious grocery and liquor store in Aberdeen, which later became official supplier to Queen Victoria during her visits to Scotland, obtaining a royal mandate. Meanwhile, in the emporium cellar, the two brothers had begun to refine some whiskeys in the barrels and, to meet the needs of the customers, to mix the aging to create a rich and soft taste, becoming pioneers of the art of blending. In 1850 the first Blended product was called Reale Glen Dee, followed in 1860 by the Royal Strathythan. In honor of the two brothers, in 1909 the Chivas Regal 25 Anni was created, the first luxury whiskey in the world, and in 1938 the Chivas Regal 12 years, which achieved success in the United States.
Since 1949 the Chivas Brothers company owns the Strathisla distillery, which today boasts the distinction of being the oldest still operating Highlands distillery, having been founded in 1786. The Strathisla is also one of the most beautiful and picturesque, being formed by two historic buildings with pagoda roof. Inside there are the four large copper stills used to produce the Single Malt that is the basis of all Whiskey Chivas expressions. Given the small size of the distillery, only a small part of barrels ages on site, while others are shipped and mixed in other locations. Since 1989 Colin Scott, son and nephew of others of important mixers, is the Master Distiller of Chivas Regal, able to combine the best distillates to create blends of great excellence.
Today Chivas Brothers is one of the main companies of the Pernod Ricard group, whose brand is known throughout the world and is the market leader in Europe and East Asia. The secret of this success is due to an unmistakable style based on softness and balance, achieved thanks to the quality of the raw materials, the sweet Single Malt from the Strathisla distillery and the expertise of the Master Blender Colin Scott. Thanks to all these elements the legend of Blended Chivas Regal continues today with great results.
Address:
Strathisla Distillery, Keith, Seafield Ave, Speyside, Scotland (UK)
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